25%
More Google Reviews, and Climbing
From 77 to 96 Google Reviews for Helen Painter Group Realtors.
The Challenge
Helen Painter Group has closed thousands of home sales since 1958. Despite that track record, reviews were rarely requested. Whether a client left one came down to chance, not process. As a result, they had only 77 reviews when we started working with them.
The Approach
Part 1. After every new closing, an automated email request and follow up asks several more times over a period of two weeks, then stops so as not to bother the client. This runs on every closing going forward, permanently, and removes the need for manual requests.
Every Closing, Automatically
Part 2. The second part reaches back into the past client base. A reactivation outreach asks former clients for a review, giving agents a warm reason to call and reconnect. That same call opens the door to a referral, a listing opportunity, and a market or home evaluation, reactivating the relationship along with the review.
Past Client Reactivation
The Results
Start
77
Today
96
Goal
100
96% of 100 review goal reached
Agents are calling past clients, getting more reviews, getting renewed conversations going, opening the door to referrals, listings, and ultimately more business along the way.
Why It Matters
- More reviews, and more recent reviews, build trust before a client ever picks up the phone.
- Review count and recency are among Google's strongest local search ranking signals, making Helen Painter Group more searchable, not just better reviewed.
- Every reactivation call also asks for a referral, so this isn't just a review engine, it's a lead engine running on the same three-minute call.
The Rest of the System, Already Running
- A new lead generating website that captures and books appointments, live now.
- SEO, weekly blog content, and a client newsletter, all running.
- A full automated follow up system with a CRM behind it, in place. The review program is one piece of the whole.
"We are getting more Google reviews now, and getting them faster. Our leads are captured and managed in one place. Nothing falls through anymore. And the website coming next is going to take us to a completely different level. Dan's team came in and genuinely set us up for success."
Brynn Hellman
Office Manager, Helen Painter Group Realtors