Slow Season in Fort Worth? The Next Job Is Already in Your Phone.
THE SYSTEM for trades companies in Fort Worth.
You already have contacts, connections and a network. Every past customer already trusts you. We reach out to them, one message at a time, until the calendar is full. It's all automatic. Your marketing runs, so you don't have to.
January. The phone goes quiet and the crew watches the clock. You could pay to find strangers with advertising. Or you could remember the many homeowners already in your records. They already trust you. A message from you can bring them back. We set that up for you with a customer reactivation campaign that is automated and hands off. Your marketing runs, so you don't have to.
How We Help You
What We Do We message every past customer on a schedule, by text, email or social media DM. A tune-up reminder before the first hot week. A furnace check before the first freeze. Then we add the reason to book now: special promotions, seasonal discounts and offers built for your slow months. We ask for referrals in the same message.
How It Helps You Past customers book maintenance plans and repeat jobs. Every reply and every booked job lands in your CRM, so you see exactly which message filled which day on the calendar. Your calendar fills from people who already know your name, and the slow season stops being slow.
How The Scaling Machine Works
We break marketing into three stages: Attract, Convert and Retain. You attract new customers, convert them into paying jobs, and retain them for as long as possible. Each stage has two parts that decide whether it works.
Attract: Reach and Reputation
Reach is how many people are hearing about you. We make sure you are visible where Fort Worth homeowners are looking.
Reputation is what people see when they find you. Most homeowners read online reviews before they ever pick up the phone, so we collect reviews after every finished job.
Convert: Readiness and Remarketing
Readiness is how ready your business is to respond when a customer reaches out. An AI assistant answers the phone, and an AI assistant answers questions, captures the details and puts them in your customer list. Texts and direct messages get an instant reply, and customers can book online, day or night.
Remarketing keeps you in front of people who showed interest, so they can come back and book when the timing is right. Most people book after several contacts, so our follow-up keeps running until they book.
Retain: Reliability and Resell
Reliability is the consistency of the customer experience you deliver. Every customer gets what they came for, every time, no matter who serves them.
Resell means marketing to the customers you already won, to bring them back, increase how often they buy, and introduce them to more of what you offer.
Fort Worth Trades Questions, Answered
What does the slow season cost a Fort Worth trades company?
The customers you already earned are the fastest way to fill the calendar.*
What do I get?
A new website built for you that attracts Fort Worth homeowners searching for your trade. an AI assistant that answers questions and saves every lead to your customer list. A phone assistant that answers every call. Instant replies to emails, texts and to Facebook and Instagram messages. Customers book appointments straight into your calendar. And marketing that takes very little of your time: more reviews from happy customers, a stronger Google listing, and messages that bring past customers back.
Can this work in the slow season?
Yes. We reach out to your past customers and your old leads with a message that gets them booking again. Your calendar fills from people who already know you.
Related reading: How to Fill Your Schedule in the Slow Season
PLANS
Plans for Fort Worth Trades
Your website is included. Pick the plan that fits your team size.
BASIC
1-2 team members
- Revenue Generating Website
- AI assistant for calls, texts, chat and DMs
- Online booking
- Missed Call Text Back
- Reviews
- Google profile updated
- reactivation campaigns
PRO
3-5 team members
- Revenue Generating Website
- AI assistant for calls, texts, chat and DMs
- Online booking
- Missed Call Text Back
- Reviews
- Google profile updated
- reactivation campaigns
PREMIUM
6+ team members
- Revenue Generating Website
- AI assistant for calls, texts, chat and DMs
- Online booking
- Missed Call Text Back
- Reviews
- Google profile updated
- reactivation campaigns
Setup is quoted on your free call.
Trades Companies We Work With
We work with Fort Worth HVAC, plumbing, roofing, electrical and landscaping companies, kitchen and bath remodelers, general contractors and home remodelers, and pest control, painting, flooring and tile, pool service, fence, drywall, foundation repair, water damage and mold restoration and tree service companies.
Looking for another trade? See all the trades we work with in Fort Worth.
Where We Work in Fort Worth
We serve trades companies across Fort Worth, including Downtown, Near Southside, Fairmount, the Cultural District, Arlington Heights, Tanglewood, Westover Hills, TCU, Ridglea, the Stockyards, Eastchase and Lake Country.
* Sources for the numbers above
- EGIA Snapshot Survey, Slow Season Marketing Promotions (drop in demand service calls).
- Harvard Business Review, The Value of Keeping the Right Customers, 2014 (cost of a new customer versus an existing one).
- Marketing Metrics (chance of selling to an existing customer versus a new prospect).