More Booked Jobs: Fort Worth Home Service Marketing
THE SYSTEM for trades companies in Fort Worth.
The Scaling Machine is one system that answers every lead, books the job, collects the reviews and brings customers back. Your marketing runs. You focus on the work.
You are mid-job when the phone rings. You cannot pick up. That customer calls the next company on Google and books them. This is a systems problem, and our system fixes it.
How We Help You
What We Do We answer every call, email, text and DM for you, within seconds.
How It Helps You The homeowner hears from you first, and the job gets booked into your calendar while you are on the job. The homeowner does not call the next company on the list because you have responded to their needs right away.
How The Scaling Machine Works
We break marketing into three stages: Attract, Convert and Retain. You attract new customers, convert them into paying jobs, and retain them for as long as possible. Each stage has two parts that decide whether it works.
Attract: Reach and Reputation
Reach is how many people are hearing about you. We make sure you are visible where Fort Worth homeowners are looking.
Reputation is what people see when they find you. Most homeowners read online reviews before they ever pick up the phone, so we collect reviews after every finished job.
Convert: Readiness and Remarketing
Readiness is how ready your business is to respond when a customer reaches out. An AI assistant answers the phone, and an AI assistant answers questions, captures the details and puts them in your customer list. Texts and direct messages get an instant reply, and customers can book online, day or night.
Remarketing keeps you in front of people who showed interest and were not ready to book. Most people do not buy on the first contact, so our follow-up keeps running until they do.
Retain: Reliability and Resell
Reliability is the consistency of the customer experience you deliver. Every customer gets what they came for, every time, no matter who serves them.
Resell means marketing to the customers you already won, to bring them back, increase how often they buy, and introduce them to more of what you offer.
Fort Worth Questions, Answered
How fast should a Fort Worth company answer a new lead?
Within five minutes. A homeowner with a dead AC calls several companies at once.
Only 37% of companies answer within an hour.
23% never answer at all.*
What do I get?
A new website built for you that attracts Fort Worth homeowners searching for your trade. an AI assistant that answers questions and saves every lead to your customer list. A phone assistant that answers every call. Instant replies to texts and to Facebook and Instagram messages. Customers book appointments straight into your calendar. And marketing that takes very little of your time: more reviews from happy customers, a stronger Google listing, and messages that bring past customers back.
Can this work in the slow season?
Yes. We reach out to your past customers and your old leads with a message that gets them booking again. Your calendar fills from people who already know you.
Related reading: How to Fill Your Schedule in the Slow Season
Plans by Team Size
$297
1 to 2 people
$497
3 to 5 people
$697
more than 5 people
Trades We Work With
We work with Fort Worth HVAC, plumbing, roofing, electrical and landscaping companies, kitchen and bath remodelers, general contractors and home remodelers, and pest control, painting, flooring and tile, pool service, fence, drywall, foundation repair, water damage and mold restoration and tree service companies.
Where We Work in Fort Worth
We serve companies across Fort Worth, including Downtown, Near Southside, Fairmount, the Cultural District, Arlington Heights, Tanglewood, Westover Hills, TCU, Ridglea, the Stockyards, Eastchase and Lake Country.
* Sources for the numbers above
- MIT and InsideSales.com Lead Response Management Study (James Oldroyd and Dave Elkington): over 15,000 web leads and 100,000 call attempts. Contact within 5 minutes versus 30 minutes: about 100 times more likely to reach the lead and 21 times more likely to qualify it.
- Harvard Business Review, The Short Life of Online Sales Leads (March 2011, James Oldroyd, Kristina McElheran and David Elkington): 1.25 million leads. Response within 1 hour: nearly 7 times as likely to qualify the lead as one hour later. 24 hours or more: over 60 times less likely.
- Same Harvard Business Review article: audit of 2,241 US companies. 37% responded within an hour. 23% never responded.
- Velocify, company study: leads called within 1 minute are 391% more likely to convert than leads called later.